After Compliance: Building valuable relationships in a post GDPR-world – Q+A with Lawrence De’Ath – transform

After Compliance: Building valuable relationships in a post GDPR-world – Q+A with Lawrence De’Ath

From 25th May onwards, GDPR will be enforced; the new data regulation brings radical changes in how firms need to handle consumer’s data. Those who are best prepared will be able to thrive, and enhance customer’s experience in this new era, but what could life beyond May look like for brands?

Last month Transform, alongside sister agencies PAA and Fuel, hosted a panel of experts to discuss how GDPR can provide an opportunity to significantly strengthen the relationship between customer and brand, creating a value exchange that could be more profitable than ever. Will Lowe, Chief Data Officer of Fuel, interviewed the brilliant Rosemary Smith, Owner of Opt 4, and Swantje Drescher, Head of Brand & Acquisition at PAA, to find out why they see the GDPR as an opportunity rather than a threat.

Following the event, we caught up with Transform’s Lawrence De’Ath. Associate Director Lawrence has a great breadth of GDPR knowledge and insight from his experience implementing data-compliant solutions and systems on large-scale projects. Here’s what he has learnt through his work and from attending our After Compliance event last month…

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