How do you solve a problem like big data?

Ask a bunch of digital leaders about the role of data and in a nutshell they’ll tell you it helps them to better understand customers. Ask about the challenges of data and you’ll hear everything from, “We have so much data we don’t know what to do with it!” to “Our data is held in different places across the business with no single owner and no easy way to access it.”

What’s the reason for this? Why do meaningful data insights continue to be much sought after and elusive? Why are organisations unable to address these challenges and overcome them to achieve real benefits from the data they hold?

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(Image source Marketoonist)