Move over Cumberbatch, there’s a new Sherlock in town

“Your #CMO needs to be the Sherlock Holmes of the c-suite.”

I love this expression and not purely because I’m a big fan of the 20th Century private detective but as a marketer it highlights the skills we have the potential to bring to the boardroom table. Last year Forrester research predicted that in 2017, at least 30% of CEOs would get rid of their CMOs for not having ‘the blended skill set they need personally to pull off digital transformation’.

With this in mind we invited a bunch of CMOs from well-known UK brands to join us at one of our digital leadership breakfasts. Did they feel armed with the required mix of left and right brain thinking to steer strategy, advise on technology and curate the content demanded by today’s audiences?…

Read the full article here.

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