Engaging with millennials — 4 tips for retailers

Baby Boomers may have defined the retail growth of the 60s, setting a path for the longevity and success the sector has seen for the past 40 years, but as they say “the times they are a-changing”!

In the US, Millennials/Gen Y now surpass the baby boomer population and Gen X is projected to surpass the baby boomers by 2028. Here in the UK the split between Millennials, Gen X and Baby Boomers is more even: 13.8m, 13m and 14.8m respectively however it’s time to increase the focus on what drives Gen Y and how to translate this into retail strategy…

Read the full article here.