Replacing its top marketer with a chief data officer may not be easyJet’s smartest move – transform

Replacing its top marketer with a chief data officer may not be easyJet’s smartest move

Bill James, Chairman of Transform, for The Drum 

Easyjet is the latest brand to show that they aren’t willing to be left behind in the data department, and that they too are digitally minded, by eliminating one of its top marketing positions in favour of a chief data officer.

Easyjet’s chief executive, Johan Lundgen, has said that the chief data officer “will report directly to myself and will further build on work we have already done with data science to exploit the opportunity of the billions of data points [we have] within the organisation.”

Easyjet here have effectively signalled to the rest of the industry that it has its act together on the data front and wants to focus further on how to exploit it – but in reality, this may not be the best move for the brand long term.

Read the full The Drum article here