Revitalising the digital customer experience
To remain competitive in the market Debenhams needed to improve its online strategy and customer experience. Our CX expertise meant we were able to develop a deep understanding of the digital customer and we worked collaboratively with Debenhams’ digital and broader teams to define a robust and reusable customer experience framework to drive sales across digital channels.
Once this was established and embedded, we worked on the first year’s roadmap including redesigning the checkout and redefining the IA, leading to a 12% increase in website conversion.
Transform is a trading division of Engine Partners UK LLP, a limited liability partnership. Registered in England & Wales No.OC365812.
Registered office 60 Great Portland Street, London W1W 7RT, United Kingdom. List of members’ names open for inspection at registered office.
Copyright Transform 2017 a trading division of Engine Partners UK LLP – All rights reserved – See more at: www.transformuk.com