P&O Ferries – transform

Delivering a step change in the online customer experience

P&O Ferries operates in a commoditised market and had identified digital as a point of differentiation. To support this ambition Transform were appointed to launch a new web and mobile platform and experience, to drive higher conversion and new revenues.

Working collaboratively with P&O we used strategy to set the direction, before working across CX and technology to define the digital customer and design an experience to meet their needs. After the new e-commerce platform was launched P&O Ferries reported a 20% increase in users and over a 25% increase in website conversion.