Avon is famous for their global network of sales reps. But how do you accelerate growth in the digital era without alienating reps and cannibalising the existing business? That’s exactly the kind of challenge we love.
The ask: develop a future digital experience for reps and customers—and a way to get there.
We went deep, building a detailed understanding of the entire rep and customer experience.
We then developed a visionary strategy and roadmap that played to Avon’s strengths and positioned them for growth.
This included defining an exciting digital toolset to help reps engage with customers, order products and manage their growing businesses.
All of this was underpinned by roadmaps and business planning - ensuring the commercial viability and technical deliverability of customer and rep facing products.
It’s just the start of an exciting new era for Avon—a powerful mix of the digital and the personal—and it’s gonna be huge.
Countries researched to understand global and regional needs.
Helping reps engage with customers, build their skills and grow their businesses.
"Transform is a true partner; part of our company. That means they can translate their thinking into practical and workable solutions."
Digital Acceleration Director,
Avon